Key information
INSTRUCTIONS
• You must not reproduce an existing media product.
• Group productions are not permitted but unassessed learners and others may act in,
or appear in, the media production. In addition, unassessed learners and others may
operate lighting, sound, recording and other equipment under your direction if required.
• You must use original footage, images and/or text within your production
Statement of Intent
Learners must complete a Statement of Intent for their own media production which must be submitted
with their production. A penalty will be applied if it is not supplied to the teacher with a learner’s final
production (see Section 3f of this specification for more details). The Statement of Intent needs to
outline the ways in which the learner proposes to use the four areas of the media theoretical framework
to communicate meaning and meet the requirements of their chosen brief, set by OCR.
Learners must complete the Statement of Intent document using approximately 500 words. A template
will be provided on the OCR website for guidance.
You will be given a brief. For example:
Summary of brief requirements:
• Statement of Intent
(approx. 500 words)1
• Entertainment magazine covers and contents pages: two or three pages for each of the first two
editions (based on choice of single or double page spread).
• Magazine distribution method: Content must be suitable for retail distribution.
• Number of web pages: One homepage and one linked page.
• Cross-media production target audience: a funloving 16–25 year old mass market demographic.
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